Automatic Event Tracking
Open and click tracking are automatically enabled in the “sendpost-events” configuration set that SendPost creates during setup. This means:- Opens are automatically tracked and reported as SES Open events (ID: 33) through SNS notifications
- Clicks are automatically tracked and reported as SES Click events (ID: 34) through SNS notifications
- View open and click rates in the SendPost dashboard
Viewing Analytics
- Navigate to Stats in your SendPost NavBar
- Filter by:
- Provider: Select your Amazon SES provider
- Event Type: Filter specific SES events (27-36)
- Date Range: Choose the time period
- Sub-account: Filter by sub-account
Automatic Webhook Configuration
When you set up the Amazon SES integration, SendPost automatically:Creates SNS topics for event notifications
Configures SNS subscriptions to SendPost webhook endpoints
Sets up the configuration set “sendpost-events” in Amazon SES with open and click tracking enabled
Configures the configuration set to publish all supported events to SNS
- Processed (sent)
- Delivered
- Bounced (hard and soft)
- Complaint (spam reports)
- Rejected (dropped)
- Opened (automatically tracked)
- Clicked (automatically tracked)
- Rendering Failure
- Subscription/Unsubscribe
All event notifications are delivered to SendPost via Amazon SNS, ensuring reliable event tracking and processing.
Rate Limiting & Throttling
Default Rate Limits
By default, Amazon SES providers are configured with a rate limit of 100 emails per hour. This limit is set at the provider level and applies to all emails sent through your Amazon SES integration.Configuring Rate Limits
You can easily adjust the rate limit through the SendPost UI:1
Navigate to Third party providers
Go to Settings → Third party providers in your SendPost Settings Menu
2
Edit Provider
Click on your Amazon SES provider’s dropdown to edit its settings
3
Adjust Rate Limit
Update the Max Sends Per Hour value to match your Amazon SES sending limits or your desired sending rate
4
Save Changes
Save your changes. The new rate limit takes effect immediately.
Rate limiting in SendPost is configured on an hourly basis. Adjust the hourly limit based on your Amazon SES account limits and sending requirements. Note that Amazon SES has its own sending limits that still apply.
Provider-Level Throttling
SendPost supports granular throttling for different email providers:| Provider | Description |
|---|---|
| Gmail | Throttle sending to Gmail addresses |
| Yahoo | Throttle sending to Yahoo/AOL addresses |
| Outlook | Throttle sending to Microsoft addresses |
| Default | Throttle for all other domains |
Next Steps
- Understand event types for detailed event information
- Troubleshoot issues with analytics or rate limiting